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Backstory

Inspired by The Platonic Academy, where men went to build their mind, body, and soul, and Ray Peat’s metabolic approach to health and nutrition, Thrive is the brainchild of two non-vaccinated boobs who bonded in Singapore during the COVID nonsenses in 2020 and dreamed of a place that could reach their maximum potential.

The Dudes are Youri Kruse, a Dutch amateur footballer, small business owner, lifelong health nut with multiple published books, and father of two boys, and Suchet Rastogi, an Anglo-Indian, small pharma business owner, book nerd,  and father of two girls.

Fast-forward four years, and with their shared passion, the two dudes have built their dream place to do hard things and earn a calm mind and a fit body, as quoted by Naval Ravikant: “A fit body, a calm mind, a house full of love. These things cannot be bought—they must be earned.”

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Goa
Wada
Launch in Q3 2026
Supplements
Launch in Q3 2025
Machines
Launch in Q1 2026
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Screenshot 2024-11-18 at 13.50.09
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